Posted by: Kerry Gans | July 11, 2013

My Dream Book Launch

I went to Jon McGoran‘s book launch for DRIFT Tuesday night, and that got me thinking about what I would like to do when I have a book of my own to launch.

Book launches come in all shapes and sizes, from small gatherings in a local bookstore to posh soirees in grand venues. Money is, of course, an object in planning a book launch, but there are many ways to cut costs and still have an unforgettable evening.

The main thing, I think, is to make a book launch special. It should be memorable in some way, and most times authors try to have a theme to their launch that reflects the book. You can reflect the book in the venue, utilizing a store or museum or school or other setting that features prominently in your book. You could choose a place that brings to mind themes of your book, such as a natural history museum for a book connected to nature or a historical society for a historical book.

The other way to reflect the book is in the giveaways you have and the decorations at the venue. A novel with the Greek gods in it might feature Greek decorations, for instance. A science fiction novel might have space-themed decorations. The swag will have the book’s title and probably the cover. Even the food can contribute to the theme, especially if food plays a role in the book or if you have an ethnic storyline in your book. Even if your book is about zombies, you can make zombie cupcakes. Let your creativity flow!

So what do I envision for my first book launch? Details will have to wait until I know what my first book will be, however, there are some basics I can share. First, it will be casual, informal. I am not a flashy person, nor a person who loves wearing dressy gowns and high heels, so I want a venue and atmosphere I can be comfortable in. There will be food and drink, of course, but the exact nature will depend on the book, the venue, and the time of day. I am also hoping to do some good with it, perhaps raising awareness of some issue or organization I feel strongly about.

Most important to me, though, it will be close to my home base. I want people to show up to my launch, so I want to have it somewhere that my friends and family can get to easily. I’ll need that support and camaraderie as I push my first book out into the world. Besides, all those people helped me get to the point of having a book published, and I want to share the day with them. My book launch will be as much to thank them as to herald the book.

So how about you? How do you envision your first book launch? If you have already launched a book or books, what would you want to do for your next book?

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